Questions Surrounding The Departure Of Charles Jeffers ll, From The BTA

Charles Jeffers II, who was appointed as CEO of the Bermuda Tourism Authority (BTA) in March of last year, has departed the organization, the BTA board announced recently. Mr Jeffers did not provide a reason for his departure.

In a statement, BTA chairman Wayne Caines thanked Mr. Jeffers for his contributions to Bermuda during a “ very difficult time for the country and world at large.”

Former Chief Administration Officer for BTA, Tracey Berkeley, has temporarily replaced Mr. Jeffers as interim CEO while a search for a permanent replacement is in the works. Former Chief Information Officer Erin Smith is now the BTA’s Chief Operations Officer, and Jamari Douglas is the newly-created VP of Marketing, PR and Communications.

The statement from the BTA said, “In order to re-establish Bermuda as a top travel consideration, some of the main objectives of the BTA’s Tourism Strategic Recovery Plan are to promote sports and groups – especially sailing and other marine activities; expand and engage audiences from untapped markets; and improve the visitor experience.”

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