Admitting that it has been difficult getting his new executive airline service off the ground, businessman Lawrence Scott says Bermuda Direct Air Service, is proving to be sustainable.
Logistical and regulatory challenges now behind they have determined that this initiative does work and there is demand for the new service.
The focus now he says, is to continue in that mode: “This is not about growth for the sake of growth. We are now out of the proof of concept phase and we are now targeting organic growth. We are focusing on growth based on demand.”
While the original service was to the Dominican Republic, efforts are underway to add a new non stop destination, Jamaica.
“Our ultimate goal is to provide seamless either one stop or non-stop service to the six key markets in Bermuda, those being Dominican Republic, Jamaica, Cayman Islands, Trinidad, St. Kitts, and Barbados.”
This adventure as Mr. Scott describes it, was built on offering Bermuda the best ability to be as global as possible. Something he says is being aided by the advent of the other Bermuda based airline, Bermuda Air.
He adds that once again, Bermuda is punching above its weight. According to Mr. Scott the attraction has been the speed and ease of travel for passengers given that the corporate jets used on the service travel faster and at higher altitudes allowing for guests to get to their destination in a shorter time.
However, there are still a few kinks to be ironed out. Chief among them, immigration: “The aviation regulators get it they understand what we’re doing. Regulators, but the supporting regulators, such as immigration on the like it is proving a challenge, because we are disrupting what has always been done in terms of how they process visitors coming to Bermuda.”
So far, the inbound loads from the Caribbean to Bermuda are proving to be quite beneficial for the new airline with capacity at 75%.
Primarily because guests get the same service at a price comparable with the legacy airlines but they arrive here a lot quicker than having to go via the UK.
The airline also boasts an onboard concierge, can provide door step to door step service if required and offers membership which provides the benefit of lower fares.
Mr. Scott adamant that the service is here to stay with the prospect for growth being quite positive.
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