New Name For Ascendant Group Limited “ Liberty Group Limited”

 New Name For Ascendant Group Limited “ Liberty Group Limited”

Ascendant Group Limited (Ascendant), the parent company of Bermuda Electric Light Company Limited (BELCO) and AG Holdings Limited, will operate under the name Liberty Group Limited (Liberty) effective June 1st. BELCO and the AG Holdings subsidiaries – AIRCARE, iEPC and IFM – will retain their current names.

Liberty is the regulated services group of Algonquin Power & Utilities Corp. (Algonquin), which purchased Ascendant in November, 2020. By changing the name of Ascendant to Liberty, the local company is becoming further aligned with its global parent company.

Algonquin’s purpose is to better the lives of its customers and communities and to provide sustainable energy. In Bermuda, Ascendant/Liberty has embraced this purpose and prioritised its commitment to sustainability.

President of the newly named Liberty, Wayne Caines, stated: “Bermuda is not immune to the effects of climate change; sustainability is crucial to our survival. As we join forces with our parent company in the fight against the world’s looming climate crisis, it is time for us to unite around one strong brand that represents our leadership in building a sustainable energy future.

“While we are immensely proud of what the company has achieved under the Ascendant banner, we are ready to adopt the Liberty name. We aspire to our purpose and will make it a reality here in Bermuda as Liberty.”
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Trevor Lindsay

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