Clothing Store Owner Returns to Roots

Bermudian entrepreneur and business man Anthony Webb started out selling clothes in the late 1990s and early 2000s outside of the Port Royal gas station in Southampton before an opportunity arose for him to open a store in the Clocktower Mall in Dockyard.

“ One day, Mickey Adderley (owner of Flatts Menswear), asked me if I wanted to manage his store in Flatts,” he said. “Part of me wanted to, but another part of me knew that it would have limited what I wanted to do . . . one day in Somerset, Mr. Adderley and his wife asked me to find my own space, and I picked a smaller space in the Clocktower Mall.”

Mr. Adderley convinced Mr. Webb to select a bigger store space and invested a lot of his money and time into Mr. Webb and his business.

“ Whatever credit Mr. Adderley had became my credit and he would introduce me to everyone as his ‘black son’,” he said. “As much as he helped me, he told everyone how much of a blessing that I was to him as well . . . so it actually worked two-fold.”

After months of pondering and prayer, Mr. Webb suddenly came up with the perfect one-word name for his shop when flying to New York one night. He had decided to call it “Choices.”

“The name ‘Choices’ represents who I am, because I have made a lot of bad decisions and have even been to prison,” he said. “It’s the choices that we make in life which determine if we are successful or if we fail. . . we are faced with choices all day, every day.”

After operating out a store out of Hamilton for many years, Mr. Webb, a native of Somerset, decided to bring “Choices” back home.
“ The reception from so many people welcoming me back home, all the love, all the younger gentlemen that I’ve watched grow up; it has all been very sobering and a little emotional that God would allow me to come back and be a part of the success of Somerset,” he said.

“ I’m really looking forward to how I can give back and maybe show young men what is possible if they just persevere.”

Despite not being back in the area for that long, so many people, some of whom have watched him grow up, have welcomed him back into the community with open arms.
“To the young men of the island, never give up on your dreams; even when it may seem impossible and the odds are against you,” he said.

“ Believe in yourselves and in your dreams, place yourselves around people who support you and, most importantly, put the work in; nothing comes easy. It will all pay off.”

“Choices” has two locations, one in the Bermudiana Arcade in Hamilton and one in Somerset Village, where the English Sports Shop used to be, right next to Boyle’s shoe store.

Both stores will be open from 10 a.m. to 5 p.m Mondays thru Thursdays and from 10 a.m to 6 p.m. on Fridays and Saturdays. They stay open a little later at night for certain holidays and are closed on Sundays.
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