Details of a re-branding of Bermuda’s two public golf courses, designed to “elevate its overall brand message and look” were unveiled on the eve of this year’s Butterfield Bermuda Championship.
The stated goal of the new labelling has an aim of establishing “an endorsed hierarchical structure” at both Government operated entities at Ocean View Golf Course and Port Royal Golf Course, the latter of which is set to host the Professional Golf Association event starting on Thursday.
Brand marks depicting the iconic almond tree and another depicting the Bermuda bluebird were revealed, with the former being attached to Ocean View and noted as a symbolising “community and welcoming”, while the latter was said to depict the “environmental support efforts” relevant to Port Royal. A third image combining both elements has been drawn to demonstrate unity between the two entities.
“As we approach three decades of leadership in Bermuda’s golf community we recognise the importance of involving our brands to reflect our vision,” said Acting Chairman of the Bermuda Board of Trustees Government Golf Courses, Vincent Hollinsid. “Bermuda Government Golf has always aimed to make golf relevant to all Bermudians and visitors.
“Our re-branding represents this commitment and our ongoing promise to offer an an affordable, authentically Bermudian golfing experience.
“The new visual identity reinforces our brand promise, ‘authentically Bermudian, undeniably beautiful’, welcoming golfers of all skill levels to our courses.
“Our vision extends beyond accessibility to fostering youth development, evaluating skills and ensuring everyone from lifelong golfers to newcomers feel at home on our courses.”
As a forecast of rain and high winds appeared set for this year’s tournament former touring professional and current Government MP Kim Swan, using European golf as a reference, hearkened such to be conditions yet befitting major golfing events.
“When it comes to Bermuda Government Golf and my role to provide a little historical context and I have people here marketing and I’m glad that they’re here representing to help us get the message out in Bermuda about the government golf courses, which is very important for us to get more visitors to Bermuda November to April, where the opportunity lies, where hotels have occupancy of fifty percent,” said Swan in defence of the potential for inclement weather and the need for viable tourist attractions during the shoulder season. “When I played on the European Tour there was a day like today at the Dutch Open’s third round at the great Royal Hague Golf Club.
“I was playing there with Sam Torrance and I believe Harold Henning won the tournament, while Sam Torrance, Ray Floyd and myself shared low round honours for the third round, one of my greatest honours playing on the European Tour.
“But it was a day such as this. Do you know what they called a day like this? Summer in the United Kingdom.
“(If) we want visitors to come to Bermuda we need to go where visitors play in this type of weather day in and day out.
“Only in Bermuda we Bermudians might hide from the wind and the rain, but they don’t do that in places around the world.”
Bermudians and visitors alike will likely get the chance to show their mettle with periods of rain and wind slated for the entirety of the tournament.
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