The world’s coolest air freshener brand will be featured on season 14 episode 07 of the hit business show Shark Tank! Howard University graduates and blood brothers Donovan and Trey Brown, sons of Bermudian Doctor Ewart Brown (along with their co-founders Dean Parker and Garrick Mitchell) started the company back in 2018 after noticing a glaring lack of competition and “cool factor” within the air freshener industry.


They hit the market with uniquely designed car air fresheners that feature iconic song lyrics about driving, upgraded product designs, and a Monthly subscription for convenience. Since then they’ve sold over 300,000 air fresheners and secured licensing deals with the NBA and Paramount media.


The team applied to be contestants on the show for 3 consecutive years before finally getting the opportunity to pitch in front of the sharks and eventually to secure an air date. “All I can say is that it’s a blessing and that our persistence finally paid off.” says Donovan. “I want to say thank you to all of our loyal supporters and everyone who has helped us get to this point.”


As far as the episode itself, Trey says “I won’t give away too much but let’s put it like this, whoever is watching will be thoroughly entertained.”


Catch the Ride FRSH team pitching their business on November 18th, 8PM local time on ABC! And if you’re in the Los Angeles area, please be sure to attend our super fun watch party.


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